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Customer Marketing Manager

Go To Services

Posted on: 25 Mar 2024

Job Location: Salem, US

Job Description:

Job DescriptionWhere youll work: Remote USMarketing at GoToAt GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team.Your Day to DayAs a Customer Marketing Manager you would be working on :Build and deliver a testing strategy that increases customer engagement and product usage from onboarding through renewalUse data to develop customer insights that inform your testing strategy and optimize existing customer lifecycle programsBe the voice of the customer and partner with Product Management, Design and Engineering to establish customer marketing best practices to help us meet our goals.Partner with customer success and the voice of the customer team to develop programs that address customer friction points that increase the risk of churn.Play a hands-on role in analyzing performance using tools like Amplitude and Mixpanel to set benchmarks, optimize existing tests, and inform future strategyPresent regularly on program performance and successes to marketing and product leadership teams, playing a key role in planning and prioritizationCollaborate closely with internal teams like marketing automation, product marketing, product, and customer success to help build and support execution of your strategyWhat Were Looking ForAs a Customer Marketing Manager, your background will look like:3+ years of experience running growth, customer marketing, retention, or CRM programs in a fast-paced, innovative environment (experience in product management, product analytics or engineering a plus)Hands on experience using marketing technology and analytics platforms to understand and communicate with customers (Pendo, AppCues, Mixpanel, Amplitude, Heap)A strategic problem solver who isnt afraid to get creative and experiment with new ideas for solving old problemsComfortable with using data to set, manage and communicate priorities with multiple stakeholders.At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally. Learn more ( .Annual Base Salary Range: $101,000.00 - $167,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTos flexible-work software including GoTo Connect, GoTo Resolve, Rescue, Central, and more is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric companys physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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