Customer Data Platform (CDP) Solutions Architect

Job Title: Customer Data Platform (CDP) Solution Architect

Location: Dallas, TX

Duration: Long-Term

Mode: On-site

Job Description:

InfoVision is seeking a highly skilled and experienced Customer Data Platform (CDP) Solution Architect with a deep understanding of data architecture to join our team. The ideal candidate will be responsible for designing and implementing a comprehensive strategy for our clients CDP platform to enhance customer experience, drive personalized marketing efforts, and support data-driven decision-making across the organization.

Key Responsibilities:

Architect and lead the development of a custom CDP, ensuring seamless integration with existing digital ecosystems.

Experience with data architecture, data integration, data quality tools, and identity resolution technologies.

Conduct an in-depth evaluation of database technologies (Graph vs Relational), articulating the pros and cons to determine the most suitable architecture for the CDP, focusing on scalability, performance, and real-time data processing.

Familiarity with marketing technology stacks, including CRM, DMP, marketing automation, and analytics platforms

Collaborate with stakeholders across various departments to capture business requirements and translate them into technical solutions.

Design, document, and oversee the implementation of the CDP architecture, emphasizing data efficiency, security, and regulatory compliance.

Spearhead data governance and compliance strategies, ensuring adherence to GDPR, CCPA, and other relevant data protection regulations.

Facilitate advanced analytics and machine learning capabilities by ensuring optimal data architecture within the CDP.

Maintain up-to-date knowledge of CDP trends, advocating for innovative solutions that drive business value.

Provide leadership and expertise in the selection and deployment of database technologies, balancing technical capabilities with strategic business goals.

Educate and mentor team members, fostering an environment of continuous learning and improvement.

Excellent communication, leadership, and project management skills.

Ability to work collaboratively across teams and with stakeholders at all levels.

Qualifications:

Bachelors or Masters degree in Computer Science, Information Technology, Data Science, or a related field.

At least 8 years of experience in solution architecture, with a significant focus on data management, digital marketing technologies, and CDP implementation.

Expert knowledge of various database technologies (Graph, Relational, NoSQL) and their applications in customer data management.

Demonstrated capability to evaluate and select database architectures, with a comprehensive understanding of their impacts on business objectives.

Strong foundation in data architecture, data modeling, and ETL processes, with familiarity in data integration and quality tools.

In-depth knowledge of data privacy laws (GDPR, CCPA) and their implications on database and CDP architecture.

In-depth knowledge of CDP vendors, features, capabilities, and best practices.

Proven leadership skills with the ability to manage cross-functional teams and communicate effectively with stakeholders at all levels.

Commitment to staying at the forefront of technology trends in data management and customer data platforms.