Marketing Director

Murray Osorio PLLC is seeking a Marketing Director. This person will play a pivotal role in shaping the firms brand, driving business growth, and ensuring effective communication with potential clients. Your responsibilities will span both strategic planning and operational execution. Here are the key duties associated with this role:

Marketing Strategy and Branding:

• Collaborate with the firms external marketing company to help develop and execute a robust marketing strategy aligned with the firms goals and values.
• Oversee the creation and maintenance of the firms brand identity, including logos, visual assets, and signage.
• Coordinate with the firms external marketing company to ensure consistency across all channels.

Digital Marketing:

• In coordination with the firms external marketing company help manage the firms online presence, including the website, social media platforms, and other digital channels.
• Liaise with the firms external marketing company to monitor and optimize digital campaigns (such as paid search, social media ads, and email marketing) to attract new clients.
• Stay informed about industry trends and adjust strategies accordingly.

Print Materials and Collateral:

• Supervise the production of print materials, brochures, newsletters, and promotional materials.
• Ensure that all printed content adheres to the firms brand guidelines and effectively communicates the firms services.

Competitive Analysis:

• Keep a close eye on competitors marketing efforts, identifying areas for improvement and differentiation.
• Implement strategies to outperform competitors in the legal market.

Team Management:

• Lead and supervise a team of intake personnel responsible for scheduling initial consultations with potential clients.
• Ensure efficient client intake processes and exceptional customer service.
• Track lead generation and conversion to ensure that marketing efforts are hitting target audience.

Budget Management:

• Manage marketing budgets effectively, allocating resources for maximum impact.
• Track expenses and measure ROI for various marketing initiatives.

Campaign Execution:

• Plan, execute, and monitor marketing campaigns across multiple channels (paid search, television, direct mail, etc.).
• Focus on lead generation and conversion to drive business growth.

Ethical Considerations:

• Adhere to ethical rules associated with legal marketing, especially when managing social media and digital content.

Qualifications and Skills:

• Bachelors degree in Marketing, Business, or related field.
• Proven experience in marketing and advertising.
• Strong leadership, communication, and project management skills.
• Ability to adapt strategies to conform to regulations and ethics requirements unique to the legal industry.
• Proficiency in digital marketing tools and analytics.

If youre passionate about marketing and client service, thrive in a dynamic environment, and want to contribute to the success of a growing law firm, we encourage you to apply for this exciting opportunity!