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Member Communication Orchestration Analyst

Apex Systems

Posted on: 11 Mar 2024

Job Location: Vienna, US

Job Description:

Job title: Marketing Analyst
Duration: Long term contract
Pay: $30-40 an hour
Location: 2 days onsite Vienna VA
To support the Member Communication Orchestration and Analytics team with the Next Best Action strategies and participate in delivering new and innovative business and technical solutions using Marketing Automation technology. Participate in data mining for marketing insights and implementation of predictive analytics and member next best action decisioning to meet the clients product, revenue, and member engagement goals. Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Receives general instructions on routine work and detailed instructions on new projects and/or assignments from higher level staff and management.

RESPONSIBILITIES

Participate in providing business and technical advice to Marketing, Business Units, ISD, and other business partners in the definition of new and innovative business communication decisioning solutions in Pega Customer Decision Hub (CDH); assist with defining clear objectives, timeframes, and business value
Analyze basic Marketing campaign requirements and translate them into Pega CDH interaction strategies, targeting and personalization/variable data requirements, engagement policies, target audience sizing to ensure next best action effectiveness and business objectives/value realization; communicate to stakeholders
Assist and support the orchestration and arbitration of member communications and ensure consistency in and relevancy of communications across inbound and outbound channels as new channels are integrated with Pega CDH
Translate basic/routine business ideas and concepts into well-specified user stories for Pega next best actions
Participate in implementing decision and predictive analytics standards in the Pega strategy architecture and arbitration frameworks
Leverage existing defined taxonomy for the organization of business issues, groups, actions and treatments
Assist in defining need for additional data attributes and securing access to associated queries and data sources

Re-use Pega artifacts (e.g., engagement policies, taxonomies, next best actions, treatments, etc.) as applicable; adopt best practices and standards for consistency across scrum teams
Run simulations in Pega CDH to estimate business impact
Participate in partnering with Data Science team on basic testing of adaptive models and use of predictive models (e.g., from marketing and Mission Data), member segments and financial cohorts for advanced predictive capabilities
Participate in and provide business partners with basic analysis of next best action strategies and results
Maintain basic knowledge of all marketing and business unit goals, tactics, reporting, and data attributes
Conduct basic analysis of daily and real-time next best action results to ensure delivery of expected business and member experience results
Forecast ability for planned marketing plan initiatives to meet business unit goals
Research basic emerging trends and best practices; recommend new campaigns/next best actions that help realize business goals
Manage multiple marketing initiatives with basic scope and impact under tight deadlines; ensure next best actions are launched on time and meet internal client expectations
Troubleshoot basic Pega CDH software issues, including integration with Salesforce, Online Banking, USD, NFO and other systems; identify resolutions

Perform other duties as assigned
Qualifitications

Working knowledge of Pega CDH and Pega technology
Experience collaborating with diverse teams of technical architects, business users, and ISD teams in all phases of the software development lifecycle
Ability to learn routine to complex material, concepts, and technology quickly
Proven ability to work in a "matrix" environment while managing multiple and competing priorities independently and/or in a team environment
Experience leading projects, teams, and/or initiatives of small to medium scope
Experience in Agile SCRUM or similar methodologies
Experience in marketing campaign "life-cycle" management and marketing analysis
Experience using a broad range of Microsoft software applications, marketing research tools, trends, data mining and technologies (e.g., Cognos, Business Objects, SAS, JMP, SPSS, SQL, CRM platforms such as Infor or TRM, Mintel Comperemedia, Claritas tools, Omniture, etc.)
Progressive experience developing comprehensive plans to address moderately complex business initiatives
Familiar with member service operations (philosophy, sales, and cross servicing environments)
Desired-Experience in designing and/or implementing Marketing and Decisioning software (i.e. Pega, Cordiant, Infor CRM Epiphany, SmartFocus, Experian, etc.)
Desired-Familiar with credit union and/or financial service operations
Desired-Working knowledge of Navy Federals functions, philosophy, operations, systems, and organizational objectives
Begin Pega Decisioning Architect certification coursework in first year
Effective skill in producing desired results and achieving outstanding business results
Effective skill in presenting findings, conclusions, alternatives, and information clearly and concisely
Effective analytical, problem solving, and negotiation skills to resolve conflicting requests and obtain concurrence, and motivate stakeholders/senior management
Effective verbal, written, and interpersonal communication skills
Effective organizational, planning, and project management skills
Bachelors Degree in Marketing, Business, or the equivalent combination of education, training, or experience

Desired-Masters Degree in Marketing, Business, or the equivalent combination of education, training, or experience

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-###-#### .

Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

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